a hat designed to fit you

your style fits here

We'll take you from hat-never to hat-lover!

Our hats take functional fashion to new ponytail heights! Our patented magnetic design is a hair pleaser, our inclusive sizing is converting non-hat wearers everywhere!

Patented magnetic opening

looks like a normal fitted hat when closed.

The Lineup

fits for your lifestyle

Cozy & Comfy

winter knits

First time?

can't decide your perfect fit?

"I love that I can wear my hair so many ways with this hat! It still looks just as cute with my hair down or in a braid as it does in a messy bun or ponytail"

Jessica W.

game-changing design

the ponyback difference

STACEY faced the dragons!

as seen on dragons den


This is a really well-made hat.

Michele Romanow, Dragon