your style fits here

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shop new spring colours!

new arrivals are here!

#color_acai berry

acai berry everyday fit
#color_acai berry

acai berry everyday fit
#color_rosewater

rosewater sporty fit
#color_rosewater

rosewater sporty fit
#color_blackberry

blackberry adventure fit
#color_blackberry

blackberry adventure fit
#color_blackberry

blackberry sporty fit
#color_blackberry

blackberry sporty fit
#color_rosewater

rosewater adventure fit
#color_rosewater

rosewater adventure fit

game-changing magnetic design

the ponyback difference

we'll take you from hat-never to hat-lover!

Our hats take functional fashion to new ponytail heights! Our patented magnetic design is a hair pleaser, our inclusive sizing is converting non-hat wearers everywhere!

Patented magnetic opening

Looks like a normal fitted hat when closed.

Winter Essentials

shop our seasonal favorites

#color_hot pink

Beanie FIT
#color_hot pink

beanie fit
#color_chocolate

chocolate everyday fit
#color_chocolate

chocolate everyday fit
#color_grey

grey beanie fit
#color_grey

grey beanie fit
#color_chai

CHAI DEEP FIT
#color_chai

CHAI DEEP FIT

The Lineup

fits for your lifestyle

Adventure Fit
Everyday Fit
Sporty Fit
Deep Fit
Beanie Fit
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incredible reviews.

loved by 2000+ happy customers
"I love that I can wear my hair so many ways with this hat! It still looks just as cute with my hair down or in a braid as it does in a messy bun or ponytail"

Jessica W.

Our Story

"We're obsessed with making high-quality hats that make you look & feel good."

Stacey Keller, Founder & CEO

Read more

STACEY faced the dragons!

as seen on dragons den

Wow.

This is a really well-made hat.

Michele Romanow, Dragon

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