shop new styles!
new arrivals are here!
game-changing magnetic design
the ponyback difference
we'll take you from hat-never to hat-lover!
Our hats take functional fashion to new ponytail heights! Our patented magnetic design is a hair pleaser, our inclusive sizing is converting non-hat wearers everywhere!
The Lineup
fits for your lifestyle
incredible reviews.
loved by 2000+ happy customers
"I love that I can wear my hair so many ways with this hat! It still looks just as cute with my hair down or in a braid as it does in a messy bun or ponytail"

Our Story
"We're obsessed with making high-quality hats that make you look & feel good."
Stacey Keller, Founder & CEO