Your style fits here.
You guys, I have a vision. A vision of a brand that is welcoming and open. One that feels like belonging, like community. A brand where you are welcomed for YOU, as authentic and beautiful and unique. Where “different” is celebrated and loved.
I originally set out to create a women’s hat. I started with a very unique ponytail hat that had functionality and quality combined. But what I’ve realized is that I’m creating much more than women’s hats. I’m creating a space, a community.
I first realized this, when almost a year ago now, I was in the process of creating a ‘tag line’ for the sticker. My graphic designer asked me, ‘so do you have a tag line for Ponyback’?... And, I didn’t. I was so hyper focused on creating the perfect ponytail hat, that many of my branding decisions were not prioritized.
So I asked you guys! I went to social media and sought out your advice! And… you guys came through with some great feedback! I pieced together a couple of lines from your suggestions and ultimately arrived at, “Your style fits here”...
I thought this tag line was so clever, because it really illustrated the fact that your hair (ponytail, messy bun, braid, down style etc.); can fit in the Ponyback ponytail hat. But it ALSO illustrated that YOU unique goddess, fit and are welcomed here too!